eCommerce trends to watch in 2020

E-Commerce has been one of the defining revolutions of our time which have changed the way consumers shop. Zobi Web Solutions has been in the business for long and we have seen things evolve from customer’s perspective as well as technological advancements.

It was in 1995 that the first order on Amazon was placed which was for a Book. The E-Commerce industry was worth 1.4 Trillion US Dollars in 2014 and there is no looking back. Retail sales have been revolutionized by Ecommerce and it has evolved to cater to the changing needs of people and to make online commerce easier for new-age customers.

Initially, Ecommerce had very limited capability. Not anymore. Either it is customization, customer-centric policies; ease of user experience and many other improvements have taken the eCommerce to the next level.

We are in 2020 and the world has seen a great disruption in the form of COVID and in such challenging times, eCommerce has gained much more attention and momentum. Ecommerce is going to transform the world of online sales in the coming times.

We at Zobi Web Solutions always believe in pro-activeness to bring the best of all to our valued customers. If you are fence-sitter and still thinking about leveraging Ecommerce current trends, here are some of the advantages you can look for going forward in 2020:

Online Sales Growth

From First sales in 1995, to 1.4 Trillion in 2014, Online Ecommerce Sales are projected to grow to 4.5 Trillion as per Statista Report. Definitely, the driving force behind such a growth story is due to a number of factors. Arguably, a few of the most valid reasons are comfort, trust, and improved user experience. Initially, people were hesitant to buy anything online due to the trust factor but with the advent of newer technologies and security, online growth is on an upward trajectory.

 Impact of Covid-19

There is no denying that the biggest disruption and trend to watch out for in 2020 is the impact of Covid-19 on the E-Commerce industry. With lockdowns in many countries and governments encouraging Online Shopping, it has only increased the interest in eCommerce. This is not just short term gain but many businesses are forced to look into the online business model to stay relevant in case of prolonged COVID impact and any such future disruption. The eCommerce industry is the biggest beneficiary of Covid-19.

Mobile Commerce will increase

Nowadays, mobile is a bigger necessity than even having a watch, wallet, etc… In fact, people have become much smarter and that is one of the guiding forces for an increase in Online sales. People want to do a comparison, research for items read about it on the go. People trust data and if they are comfortable they are bound to make sales. As per a Report of Statista, by 2021, around 73% of all online sales users would be using Mobile devices. As a result, none of the eCommerce platforms wants to lose the market share and are offering their products on mobile which caters to a larger audience. Zobi Web Solutions is having an expert team that can help make any E-commerce platform mobile and tablet friendly.

Voice Shopping

Voice shopping is increasing many folds in western countries. As per a report, by the end of 2017, 13% of total sales on eCommerce platforms were done via voice through smart speakers. This is bound to increase to 55% by 2022. This has gained interest since Amazon launched Echo – A Smart speaker. However, this is still in very early stages and mostly the products that are purchased via Voice search are usually low priced products such as food items or cheap electronics products. Looking at the user’s interest, this is worth taking note of to help cater to its market audience and to provide comfort to our customers.

 Social Media for Ecommerce

Users doing online shopping via social media are increasing very rapidly. Facebook has introduced the “Buy” button, whereas Instagram has launched Checkout option which has brought the focus of Ecommerce on Social Media which is bound to play a great role going forward. Facebook and Instagram are already working on providing more features for the comfort of the online buyers. Whereas, platforms like “Shopify”, it is very easy to link online stores with Social Media platforms so that customer can buy from social media directly. Zobi Web Solutions having a very experienced team that can work on Shopify App, Shopify StoreFront, and Shopify Portals to provide the needed services.

 Conclusion

With sever disruptions like COVID, change in user behavior, and advancement in features of functions being provided by E-Commerce platforms, it becomes a tough call for businesses to choose the right options. It is always necessary to watch out for upcoming trends. This is where Zobi Web Solutions comes into the picture as your partner to guide you with the right inputs and best possible options as per your business needs. Hire Zobi Web Solutions as a Shopify Development Company and make an eCommerce store for your business with all the suitable features to your business.