How to create multilanguage website in wordpress?

The title of our Blog would itself say what we are about to discuss today. Language is an inseparable part of any new business and for IT business English is a Universal Language followed by millions of people by connecting globally separated communities.

However, to reach a wider audience and to attract local customers, having a different language helps to establish a feeling of belonging to the Website.

There are a few reasons for creating a Multi-Language Website.

Why do we need a Multi-Language Website?

1) Reach a Wider Market Audience

There are millions of people worldwide who can access a Website but they might be not able to read it in their local language. By making the WordPress Website available in different languages, we can ensure that we attract diverse people from different locations.

2) Scaling the Business

Any company who is looking to expand the business geographically, having different language helps in gauging the market of a particular location and helps in the scaling of business as per local demands

3) Online Visibility

A Website having multi-languages is more likely to show up frequently in search engines from different locations in different languages. This helps in Online Visibility and SEO. Multi-language gives an option for a wide range of keywords and meta-data which helps in SERP rankings.

4) Establish Trust with Website Visitors

Users are more likely re-visit the website if the content is in the local language and freely share with others. It gives the end-user confidence as the Website proves to be for them in their language which can help in enhanced users page visits.

What Challenges we might face in making Website Multi-Language in WordPress?

1. Choosing Right Language with enough user base
2. Government Rules and Restrictions if any, to follow for local Website.
3. UI/UX Designing and Offering RTL and LTR page contents where necessary

How to do Language Translation in WordPress?

The Translation of the Content of the Website in WordPress can be done in a few ways such as:

1) Auto Translation

This sort of translation is done by third party Online Translation service providers such as Google Translation. There are many other translation service providers. There is no human commands required and is solely dependent on the translation service. However, sometimes there are chances of output error.

2) Manual Translation

The translation is provided by expert language translators and there is no chance of mistake here. The manual translation is efficient as the humans providing translation are aware of nuances of each language and can give exact words for translation which can be fed in Database to translate work efficiently

3) Hybrid Translation – Auto as well as Manual

By doing Hybrid translation, all the important pages and keywords are translated using manual input whereas for other less relevant pages, we can use auto-translate. This way, we can ensure a high level of output as per need

4) WordPress Language Translation

There are some built-in plugins available to ensure proper translation of WordPress Website. Many of those solutions are paid. To select the right solution, we shall always keep an eye on Price and quality of output.

Conclusion

We have tried to share in simple language the purpose behind Language translation of a WordPress Website as well as how it can be achieved. If you have any WordPress or other Websites for which you need detailed guidance for language translation, feel free to write us. As a trusted WordPress development agency we have delivered many successful wordpress development as well as iOS app development solutions to various clients all around the globe as per their business essentials.